The Times and Financial Times Book of the Year
A revelatory model that explains how we buy, sell, work and live.
´Absolutely brilliant.´ Daniel Kahneman, author of Thinking, Fast and Slow
Meet the business anthropologists seeking to explain how we buy, sell, work and think.
From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.
The result is a wholly new way to see human behaviour: anthro-vision.