Innovative application of strategic and experiential marketing in the museum sector to increase audience engagement.
Uses the case study of the National Gallery of Modern and Contemporary Arts in Rome.
This book will be a valuable resource for educational services offices at museums worldwide.
This book will also be of interest to researchers, academics and scholars.
Tarne 3-6 nädalat
76,94 €
-0%
Tavahind:
80,99 €
Saadavus kauplustes
Jaga
Raamatu formaat
Kõvakaaneline
Kirjastus
Taylor & Francis Ltd
Sari
Routledge Focus on the Global Creative Economy