Bränd ja lapsed

Rahvusvahelisel uurimusel põhinev raamat 8-14 aastaste laste bränditeadlikkusest. Kevadel 2004 Pärnu Turunduskonverentsil esinenud Martin Lindstrom näitab oma inspireerivas teoses hulga värvikate näidete abil, kuidas eelteismelised mõjutavad oma vanemate valikuid ja meie kõigi elu. Tegemist on kannatamatu, hellitatud ja hästi informeeritud kliendigrupiga, kellega praktiliselt kõik tootjad paratamatult arvestavad. Raamat aitab ka igal kooliealise lapse vanemal oma last paremini mõista.
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