The Influential Mind

The Influential Mind

Tali Sharot  (Author)
The new book from TED speaker and author of The Optimism Bias, Tali Sharot, The Influential Mind challenges the wisdom of the crowd.
Ѕelected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other´s beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.

The principle idea of this book is that an attempt to change will be successful if it is well-matched with the core elements that govern how our brain works. Sharot unveils the hidden power of influence, good and bad, and enables us to identify instances in which we fall prey to delusions. The book will search deep below the surface-relying on the latest research in neuroscience and psychology-to provide new insight into human behavior.

Biographical Notes

Tali Sharot is a neuroscientist. She is the author of The Optimism Bias, the director of the Affective Brain Lab at University College London and a Wellcome Trust Fellow. Tali´s papers on the neuroscience of optimism, emotional memories and cognitive dissonance have been published in top scientific journals including Nature, Science, Nature Neuroscience and Psychological Science. She has also written for the New York Times, Observer and Time Magazine.
Shipping 1-3 workdays
Quantity
€12.99
Apollo Club price: €12.34
Saadavus kauplustes
  • Product code: 9780349140636
  • Barcode: 9780349140636
  • Added: Jul 27, 2018
  • Author: Tali Sharot
  • Publishing company: Little Brown
  • Year of publication: 2018
  • Language: English
  • Book format: Paberback
  • Size: 152x111

Last comments

Average rating missing (0 total voters)
5 stars 0
4 stars 0
3 stars 0
2 stars 0
1 star 0
Share your thoughts with other customers
Adding to Cart...
Adding to Wishlist...
Close
This is a required field.
Please enter 2 or more characters.
This is a required field.
Please enter 2 or more characters.
First name is not valid.
This is not an email address.
Email address is required.
This email is already registered.
This is not an email address.
This is a required field.
This is a required field.
This is a required field.
This is a required field.
Enter a valid password.
Please enter 6 or more characters.
Please enter 16 or less characters.
Passwords are not same.
Isikukood/reg nr. puudub.
Reg nr. puudub.
Firma nimi puudub.
There is already an account with this personal/company code
Invalid Estonian personal code
This is a required field.
Birthday field is not valid.
Email, identification code or password is wrong.