The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses

The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses

THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP

Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the ´Big Boys´, The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.

Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world´s leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric.

These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven´t done an MBA, and an entertaining refresher for those who have.

´An excellent primer´ Financial Times

´The Roadside MBA succeeds admirably . . . providing fresh examples to illustrate the basic tenets of MBA theory´ Economist
Shipping 1-3 workdays
Quantity
€5.99
Apollo Club price: €5.69
Saadavus kauplustes
  • Product code: 9780230772588
  • Barcode: 9780230772588
  • Added: Nov 8, 2018
  • Author: Scott Schaefer,Paul Oyer,Michael Maxxeo
  • Publishing company: Macmillan
  • Year of publication: 2018
  • Language: English
  • Book format: Paberback
  • Pages: 304
  • Size: 132x111

Last comments

Average rating missing (0 total voters)
5 stars 0
4 stars 0
3 stars 0
2 stars 0
1 star 0
Share your thoughts with other customers
Adding to Cart...
Adding to Wishlist...
Close
This is a required field.
Please enter 2 or more characters.
This is a required field.
Please enter 2 or more characters.
First name is not valid.
This is not an email address.
Email address is required.
This email is already registered.
This is not an email address.
This is a required field.
This is a required field.
This is a required field.
This is a required field.
Enter a valid password.
Please enter 6 or more characters.
Please enter 16 or less characters.
Passwords are not same.
Isikukood/reg nr. puudub.
Reg nr. puudub.
Firma nimi puudub.
There is already an account with this personal/company code
Invalid Estonian personal code
This is a required field.
Birthday field is not valid.
Email, identification code or password is wrong.