Indian Movie Entrepreneurship: Not just song and dance

Indian Movie Entrepreneurship: Not just song and dance

One of the world's most prolific creative industries, the Indian movie industry


has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship


addresses this omission.


For many readers, it might come as a surprise that the Indian movie industry is


not just Bollywood and that it has several regional clusters, which are just as vibrant,


with a significant output. The authors begin by outlining the contours of Indian


cinema and the different regional language hubs that form part of the larger picture.


The reader is then offered a glimpse into the actual process of making a film


from day zero to release day. The key players in the Indian movie ecosystem are


analysed, with the central role of the producer highlighted. Concluding with a look


into the future of the entrepreneurial process in the Indian movie industry, the


authors illuminate the shifting parameters of distribution and exhibition.


Appealing to those interested in understanding the entrepreneurial journey of


the Indian movie industry, the book provides a sneak peek into the business


landscape of India more broadly.
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