Who Cares Wins: Reasons For Optimism in Our Changing World

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A Radical Guide to Thinking Differently About the World and Initiating Change

In 2013, Lily Cole was aware that change was needed in the world - big change. Global warming had reached terrifying heights of severity, human expansion and development had seen the extinction of countless species, and Neoliberalism and led to a destructive divide in wealth and to a polarisation of mainstream politics. And she believed that, in the face of such a gloomy predicament, the answer lay in optimism.

Taking inspiration from altruism-based communities, she launched Impossible, a platform (Impossible People) for people to give their time and skills to help others. Impossible has since evolved into an incubator and innovator, which uses design and technology to help solve social and environmental issues. Reasons for Optimism draws together Lily´s knowledge, the experiences which led her to Impossible, and everything she has learned from the enterprise. In it she describes how we can build stronger communities, invest in sustainable solutions and ultimately divest ourselves of the enormous burden represented by capitalism and our current monetary system. Full of practical tips to help you instigate change, from how to build a community library to share books and knowledge, to how to launch a social network like Impossible, Reasons for Optimism is a radical vision for a new and better world.
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