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In the category 125
The 10-Second Customer Journey

The 10-Second Customer Journey

Todd Unger
20,85 € Regular price: 21,95 €
Industrial Products: A Guide to the International Marketing Economics Model

Industrial Products: A Guide to the International Marketing Economics Model

Erdener Kaynak,Hans Jansson
45,59 € Regular price: 47,99 €
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Steve Robinson
14,24 € Regular price: 14,99 €
Advertising in America: A Reference Handbook
Coming soon

Advertising in America: A Reference Handbook

Danielle Sarver Coombs
68,87 € Regular price: 72,49 €
Wonder City of the World: New York City Travel Posters

Wonder City of the World: New York City Travel Posters

Nicholas D. Lowry,Angelina Lippert,Tim Medland,Catherine Bindman
44,17 € Regular price: 46,49 €
Hacked. The Secrets Behind Cyber Attacks

Hacked. The Secrets Behind Cyber Attacks

Jessica Barker
18,95 € Regular price: 19,95 €
Longer Lasting Products: Alternatives To The Throwaway Society
Coming soon

Longer Lasting Products: Alternatives To The Throwaway Society

Taylor & Francis Ltd
63,64 € Regular price: 66,99 €
The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership
Coming soon

The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership

Ugesh A. Joseph
56,52 € Regular price: 59,49 €
Universal Design: The HUMBLES Method for User-Centred Business
Coming soon

Universal Design: The HUMBLES Method for User-Centred Business

Francesc Aragall,Jordi Montana
63,64 € Regular price: 66,99 €
Design Your Business: A Creative Pathway to Transforming Ideas into Successful Products

Design Your Business: A Creative Pathway to Transforming Ideas into Successful Products

Luca Iandoli,Kevin T. James
226,57 € Regular price: 238,49 €
Hollywood Online: Internet Movie Marketing Before and After The Blair Witch Project

Hollywood Online: Internet Movie Marketing Before and After The Blair Witch Project

Dr. Ian London
119,22 € Regular price: 125,49 €
The Routledge Companion to Public Relations
Sold out!

The Routledge Companion to Public Relations

Taylor & Francis Ltd
The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance
Coming soon

The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance

Maria Morozova-Duthoit,David Kean
18,99 € Regular price: 19,99 €
Belstaff: Our First 100 Years

Belstaff: Our First 100 Years

Charlie Porter,Jodie Harrison
84,07 € Regular price: 88,49 €
Hegarty on Advertising. Turning Intelligence Into Magic

Hegarty on Advertising. Turning Intelligence Into Magic

John Hegarty
20,85 € Regular price: 21,95 €
I love it. What is it?: The power of instinct in design and branding

I love it. What is it?: The power of instinct in design and branding

Gyles Lingwood,Gyles Lingwood
40,84 € Regular price: 42,99 €
More Than A Name: An introduction to branding
Sold out!

More Than A Name: An introduction to branding

Melissa Davis,Steve Everhard
Recycling and Lifetime Management in the Textile and Fashion Sector

Recycling and Lifetime Management in the Textile and Fashion Sector

Taylor & Francis Ltd
199,49 € Regular price: 209,99 €
International Perspectives on Museum Management: Looking Towards Desirable Futures
Sold out!

International Perspectives on Museum Management: Looking Towards Desirable Futures

Taylor & Francis Ltd
International Perspectives on Museum Management: Looking Towards Desirable Futures
Sold out!

International Perspectives on Museum Management: Looking Towards Desirable Futures

Taylor & Francis Ltd
Upgrade Culture and Technological Change: The Business of the Future

Upgrade Culture and Technological Change: The Business of the Future

Adam Richard Rottinghaus
67,44 € Regular price: 70,99 €
Fundraising Management in a Changing Museum World

Fundraising Management in a Changing Museum World

Kate Brueggemann,Donna McGinnis
56,52 € Regular price: 59,49 €
Fundraising Management in a Changing Museum World

Fundraising Management in a Changing Museum World

Kate Brueggemann,Donna McGinnis
228,47 € Regular price: 240,49 €
The Routledge Handbook of Catalysts for a Sustainable Circular Economy

The Routledge Handbook of Catalysts for a Sustainable Circular Economy

Taylor & Francis Ltd
356,24 € Regular price: 374,99 €
Content Marketing Strategy Harness the Power of Your Brand´s Voice

Content Marketing Strategy Harness the Power of Your Brand´s Voice

Robert Rose
30,35 € Regular price: 31,95 €
Advertising Concept Book 3e: Think Now, Design Later

Advertising Concept Book 3e: Think Now, Design Later

Pete Barry
30,87 € Regular price: 32,49 €
Do Penguins Eat Peaches? And Other Unexpected Ways to Discover What Your Customers Want

Do Penguins Eat Peaches? And Other Unexpected Ways to Discover What Your Customers Want

Katie Tucker
18,95 € Regular price: 19,95 €
CustomHer Experience. The Importance of Tailoring Your Brand Experience to the Female Consumer

CustomHer Experience. The Importance of Tailoring Your Brand Experience to the Female Consumer

Katie Mares
27,50 € Regular price: 28,95 €
E-Commerce Growth Strategy: A Brand-driven Approach to Attract Shoppers, Build Community and Retain Customers

E-Commerce Growth Strategy: A Brand-driven Approach to Attract Shoppers, Build Community and Retain Customers

Kunle Campbell
30,35 € Regular price: 31,95 €
The Guide to Earned Media. How to Use PR Strategies to Enhance Your Brand

The Guide to Earned Media. How to Use PR Strategies to Enhance Your Brand

Annie Pace Scranton
21,80 € Regular price: 22,95 €
The Fundamentals of Fashion Filmmaking

The Fundamentals of Fashion Filmmaking

Nilgin Yusuf
36,09 € Regular price: 37,99 €
Brand Storytelling. Put Customers at the Heart of Your Brand Story

Brand Storytelling. Put Customers at the Heart of Your Brand Story

Miri Rodriguez
26,55 € Regular price: 27,95 €
A Marketer´s Guide to Digital Advertising
-32%

A Marketer´s Guide to Digital Advertising

Shailin Dhar, Scott Thomson
24,99 € Regular price: 36,95 €
The Illusion of Choice : 16 1/2 psychological biases that influence what we buy

The Illusion of Choice : 16 1/2 psychological biases that influence what we buy

Richard Shotton
18,95 € Regular price: 19,95 €
The Brand Named You

The Brand Named You

Evelin Org, Olesija Saue
35,10 € Regular price: 36,95 €
Get Rich or Lie Trying : Ambition and Deceit in the New Influencer Economy

Get Rich or Lie Trying : Ambition and Deceit in the New Influencer Economy

Symeon Brown
13,25 € Regular price: 13,95 €
The Ideas Book: 60 ways to generate ideas more effectively

The Ideas Book: 60 ways to generate ideas more effectively

Kevin Duncan
12,30 € Regular price: 12,95 €
The Creative Thinking Book: How to ignite and boost your creativity

The Creative Thinking Book: How to ignite and boost your creativity

Neil Francis
12,30 € Regular price: 12,95 €
The Smart Thinking Book: Over 70 bursts of business brilliance

The Smart Thinking Book: Over 70 bursts of business brilliance

Kevin Duncan
12,30 € Regular price: 12,95 €
Launch in 5

Launch in 5

Will Russell
18,95 € Regular price: 19,95 €
Entrepreneurial Cosplay: Creating Identity, Building Identity, Brand and Business Acumen
Sold out!

Entrepreneurial Cosplay: Creating Identity, Building Identity, Brand and Business Acumen

Taylor & Francis Ltd
How Big Things Get Done

How Big Things Get Done

Bent Flyvbjerg
16,10 € Regular price: 16,95 €
Celebrity Fashion Marketing: Developing a Human Fashion Brand

Celebrity Fashion Marketing: Developing a Human Fashion Brand

Fykaa Caan,Angela Lee
218,97 € Regular price: 230,49 €
Celebrity Fashion Marketing: Developing a Human Fashion Brand

Celebrity Fashion Marketing: Developing a Human Fashion Brand

Fykaa Caan,Angela Lee
62,22 € Regular price: 65,49 €
Next Generation Retail: How to Use New Technology to Innovate for the Future
-35%

Next Generation Retail: How to Use New Technology to Innovate for the Future

Deborah Weinswig
16,99 € Regular price: 25,95 €
Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business

Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business

Alison Lowe
37,00 € Regular price: 38,95 €
Corporate Brand Design: Developing and Managing Brand Identity

Corporate Brand Design: Developing and Managing Brand Identity

Mohammad Mahdi Foroudi,Pantea Foroudi
221,82 € Regular price: 233,49 €
Corporate Brand Design: Developing and Managing Brand Identity

Corporate Brand Design: Developing and Managing Brand Identity

Mohammad Mahdi Foroudi,Pantea Foroudi
63,17 € Regular price: 66,49 €
Ethics for Engineers: A Brief Introduction

Ethics for Engineers: A Brief Introduction

Anthony F. Bainbridge
76,94 € Regular price: 80,99 €
Retail Reset: Why physical stores are still the key to the future

Retail Reset: Why physical stores are still the key to the future

Dimas Gimeno
16,10 € Regular price: 16,95 €
The Bartering Mindset: A Mostly Forgotten Framework for Mastering Your Next Negotiation
-27%

The Bartering Mindset: A Mostly Forgotten Framework for Mastering Your Next Negotiation

Brian Gunia
18,99 € Regular price: 25,95 €
The Creative Thinking Handbook: Your Step-by-Step Guide to Problem Solving in Business
-32%

The Creative Thinking Handbook: Your Step-by-Step Guide to Problem Solving in Business

Chris Griffiths
14,99 € Regular price: 21,95 €
Myths of Social Media: Dispel the Misconceptions and Master Social Media

Myths of Social Media: Dispel the Misconceptions and Master Social Media

Michelle Carvill
12,30 € Regular price: 12,95 €
Myths of Branding: Dispel the Misconceptions and Become a Brand Expert

Myths of Branding: Dispel the Misconceptions and Become a Brand Expert

Simon Bailey
12,30 € Regular price: 12,95 €
Measure What Matters : OKRs: The Simple Idea that Drives 10x Growth

Measure What Matters : OKRs: The Simple Idea that Drives 10x Growth

John Doerr
18,00 € Regular price: 18,95 €
Branding that Means Business

Branding that Means Business

Matt Johnson and Tessa Misiaszek
12,30 € Regular price: 12,95 €
The Price of Time

The Price of Time

Edward Chancellor
30,35 € Regular price: 31,95 €
The Power Law

The Power Law

Sebastian Mallaby
15,15 € Regular price: 15,95 €
Change

Change

Damon Centola
13,25 € Regular price: 13,95 €
Fast Company Innovation by Design : Creative Ideas That Transform the Way We Live and Work

Fast Company Innovation by Design : Creative Ideas That Transform the Way We Live and Work

Stephanie Mehta, Editors of Fast Company
35,10 € Regular price: 36,95 €
Marketing Strategy for the Creative and Cultural Industries

Marketing Strategy for the Creative and Cultural Industries

Bonita Kolb
79,32 € Regular price: 83,49 €
Technology, Business and the Market: From R&D to Desirable Products

Technology, Business and the Market: From R&D to Desirable Products

John S. Sheldrake
52,72 € Regular price: 55,49 €
Marketing Strategy for the Creative and Cultural Industries

Marketing Strategy for the Creative and Cultural Industries

Bonita Kolb
209,94 € Regular price: 220,99 €
Dreamers

Dreamers

Snigdha Poonam
19,90 € Regular price: 20,95 €
The Secret Lives of Customers : A Detective Story about Solving the Mystery of Customer Behavior

The Secret Lives of Customers : A Detective Story about Solving the Mystery of Customer Behavior

David S Duncan
23,70 € Regular price: 24,95 €
The Four : The Hidden DNA of Amazon, Apple, Facebook and Google

The Four : The Hidden DNA of Amazon, Apple, Facebook and Google

Scott Galloway
9,45 € Regular price: 9,95 €
Two Beats Ahead

Two Beats Ahead

Penguin Business
18,01 € Regular price: 18,95 €
The Sell

The Sell

Fredrik Eklund with Bruce Littlefield
12,30 € Regular price: 12,95 €
Mission Economy

Mission Economy

Mariana Mazzucato
24,66 € Regular price: 25,95 €
The PR Masterclass : How to develop a public relations strategy that works!

The PR Masterclass : How to develop a public relations strategy that works!

Alex Singleton
24,66 € Regular price: 25,95 €
Employee Experience: Develop a Happy, Productive and Supported Workforce for Exceptional Individual and Business Performance

Employee Experience: Develop a Happy, Productive and Supported Workforce for Exceptional Individual and Business Performance

Ben Whitter
24,65 € Regular price: 25,95 €
The Edge of Disruption: Ride the Wave of Digital Transformation

The Edge of Disruption: Ride the Wave of Digital Transformation

Sally Eaves
18,00 € Regular price: 18,95 €
Don´t Be Evil : The Case Against Big Tech
-50%

Don´t Be Evil : The Case Against Big Tech

Rana Foroohar
4,99 € Regular price: 9,99 €
Pivot to the Future : Discovering Value and Creating Growth in a Disrupted World
-47%

Pivot to the Future : Discovering Value and Creating Growth in a Disrupted World

Paul Nunes,Larry Downes, Omar Abbosh
9,99 € Regular price: 18,95 €
Sell It Like Serhant : How to Sell More, Earn More, and Become the Ultimate Sales Machine
-65%

Sell It Like Serhant : How to Sell More, Earn More, and Become the Ultimate Sales Machine

Ryan Serhant
6,99 € Regular price: 19,95 €
The Infinite Game

The Infinite Game

Simon Sinek
18,00 € Regular price: 18,95 €
Indian Movie Entrepreneurship: Not just song and dance

Indian Movie Entrepreneurship: Not just song and dance

Rajeev Kamineni,Ruth Rentschler
57,47 € Regular price: 60,49 €
Indian Movie Entrepreneurship: Not just song and dance

Indian Movie Entrepreneurship: Not just song and dance

Rajeev Kamineni,Ruth Rentschler
197,12 € Regular price: 207,49 €
The Art of the Good Life: Clear Thinking for Business and a Better Life

The Art of the Good Life: Clear Thinking for Business and a Better Life

Rolf Dobelli
5,69 € Regular price: 5,99 €
Virtual Competition : The Promise and Perils of the Algorithm-Driven Economy

Virtual Competition : The Promise and Perils of the Algorithm-Driven Economy

Ariel Ezrachi
20,86 € Regular price: 21,95 €
This is Marketing : You Can´t Be Seen Until You Learn To See

This is Marketing : You Can´t Be Seen Until You Learn To See

Seth Godin
18,95 € Regular price: 19,95 €
Digital Talent: Find, recruit and retain the people your business needs in a world of digital transformation

Digital Talent: Find, recruit and retain the people your business needs in a world of digital transformation

Matt Alder
24,65 € Regular price: 25,95 €
Signos Y Simbolos: Guia Ilustrada de Su Origen Y Significado

Signos Y Simbolos: Guia Ilustrada de Su Origen Y Significado

DK
28,49 € Regular price: 29,99 €
Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

Taylor & Francis Ltd
172,89 € Regular price: 181,99 €
Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

Robert G. Barnwell
55,57 € Regular price: 58,49 €
Edge : Turning Adversity into Advantage TPB
-43%

Edge : Turning Adversity into Advantage TPB

Laura Huang
7,99 € Regular price: 13,99 €
WINNER: How to Win Business Awards

WINNER: How to Win Business Awards

Denise O'Leary
22,32 € Regular price: 23,49 €
Market Assessment with OR Applications

Market Assessment with OR Applications

Adarsh Anand,Deepti Aggrawal,Mohini Agarwal
167,67 € Regular price: 176,49 €
An Introduction to Applied Semiotics: Tools for Text and Image Analysis

An Introduction to Applied Semiotics: Tools for Text and Image Analysis

Louis Hebert
210,89 € Regular price: 221,99 €
The Handbook of Communication Training: A Best Practices Framework for Assessing and Developing Competence

The Handbook of Communication Training: A Best Practices Framework for Assessing and Developing Competence

Taylor & Francis Ltd
80,27 € Regular price: 84,49 €
An Introduction to Applied Semiotics: Tools for Text and Image Analysis

An Introduction to Applied Semiotics: Tools for Text and Image Analysis

Louis Hébert
58,42 € Regular price: 61,49 €
Talk Like TED : The 9 Public Speaking Secrets of the World´s Top Minds

Talk Like TED : The 9 Public Speaking Secrets of the World´s Top Minds

Carmine Gallo
13,25 € Regular price: 13,95 €
The $100 Startup : Fire Your Boss, Do What You Love and Work Better To Live More

The $100 Startup : Fire Your Boss, Do What You Love and Work Better To Live More

Chris Guillebeau
12,30 € Regular price: 12,95 €
How To Have A Good Day : The Essential Toolkit for a Productive Day at Work and Beyond

How To Have A Good Day : The Essential Toolkit for a Productive Day at Work and Beyond

Caroline Webb
11,35 € Regular price: 11,95 €
Bad Blood : Secrets and Lies in a Silicon Valley Startup

Bad Blood : Secrets and Lies in a Silicon Valley Startup

John Carreyrou
12,30 € Regular price: 12,95 €
Avedon Advertising

Avedon Advertising

Richard Avedon,The Richard Avedon Foundation,Laura Avedon
114,47 € Regular price: 120,49 €
The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

Russell Schwartz,Katherine MacDonald
52,24 € Regular price: 54,99 €
The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release: Developing a Marketing Mindset from Concept to Release

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release: Developing a Marketing Mindset from Concept to Release

Russell Schwartz,Katherine MacDonald
191,42 € Regular price: 201,49 €
100 Side Hustles. Unexpected Ideas For making Extra Money Without Quitting Your Day Job

100 Side Hustles. Unexpected Ideas For making Extra Money Without Quitting Your Day Job

Chris Guillebeau
18,00 € Regular price: 18,95 €
The Creative Thinking Handbook: Your Step-by-Step Guide to Problem Solving in Business

The Creative Thinking Handbook: Your Step-by-Step Guide to Problem Solving in Business

Chris Griffiths
18,00 € Regular price: 18,95 €