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Design, Manufacture and Sell Your Bag Collection

Kirjastus
Bloomsbury Publishing PLC
Autor
Ann Saunders
Turn your passion and inspiration into a must-have bag collection and launch your own successful brand. Handbag design is more than just a creative pursuit—it’s also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You’ll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business. Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today’s highly competitive accessories market. With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on: The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability
    Tarne 3-6 nädalat

      Hind:52,49 €

      Jaga

      Spetsifikatsioonid

      Tootekood
      9781350346604
      Ilmumisaasta
      28.12.2023
      Leheküljed
      416
      Ribakood
      9781350346604
      Lisamise aeg
      28.12.2023
      ISBN
      9781350346604

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