Bidding (or tendering ) for new contracts and clients is core to business development. Firms now have to be excellent at it to defend or gain market share. Written by one of the leading consultants and trainers in competitive tendering, this book explains the vital principles for winning more bids, tenders, pitches and proposals. Savvy and practical, the principles are based on the author´s extensive consulting experience with large and small companies, helping them to win big-ticket, must-win contracts with a success rate of 86%! These essential principles apply to any company in any sector seeking to improve their new business win-rate.