Battle for the Bird: Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter´s Soul

Now known as X, Twitter´s messy history--including Elon Musk´s takeover in 2022, its outsized cultural impact, and its significant role in shaping how the world gets its news--is thoroughly and entertainingly revealed in this "absolute triumph of reporting and storytelling" (Ashlee Vance, New York Times bestselling author). Bloomberg journalist Kurt Wagner takes you inside Twitter´s everchanging headquarters, charting its rise from flippant 140-character posts to one of the world´s most consequential tech companies. From Jack Dorsey´s triumphant return as CEO in 2015 to the rise and fall of @RealDonaldTrump to the contentious $44 billion sale to Elon Musk, Battle for the Bird exposes the messy reality and relentless challenges that come with building a global social network. This is the "meticulous and riveting account" (Emily Chang, host of Bloomberg´s The Circuit) of the fight over the world´s most influential social media platform. Now, for the first time--through deeply sourced, exclusive interviews--you will discover how the visionary promises of one iconoclast gave way to the darker, yet-to-be-defined motives of another, upending the virtual status quo and impacting the flow of news and information to the masses.