The human mind is constantly developing and iterating. At different times, various views on visual expression have been put forward, so designers have never stopped exploring the possibilities of visual expression. When we observe all this from a microscopic point of view, we can find that countless designers have denied the past and questioned "fashion", thus born the new styles that break through the tradition. In the era of social media and recommendation feeds, we treasure innovative individuals who experimenting with graphics, media, and materials restlessly to find their own way of design. Hence, the editorial team starts the journey of exploring experimental graphics creatives… In BranD Issue 75, we will explore: 1. What Is Experimental Graphics? 2. Does Experimental Graphic Have Commercial Values? 3. How to Combine Experimentation, Fun, Practicality, and Execution in Experimental Graphics? 4. How Do Designers Experiment with Different Genres?