BranD No.80: FOLLOW TOYS!

With the theme “Follow Toys!”, BranD 80 features the design concepts and processes behind toys, allowing readers to feel the hidden creativity within toy design! Toy design is a process full of imagination and creativity, which evokes an emotional resonance and creates a joyful experience for users through colors, materials, textures and interaction. For designers, toys not only serve as a medium for creation but also a vehicle to express emotions and share happiness. Through toys, they respond to people´s demand for emotional value, and in turn, make design more fun. With the theme “Follow Toys!”, BranD 80 features the design concepts and processes behind toys, allowing readers to feel the hidden creativity within toy design!