Genuine Authentic: The Real Life of Ralph Lauren

A fascinating and comprehensive look into the life of American fashion designer Ralph Lauren, now with an afterword. "Deep-dish...sharp-clawed...honestly admiring."--New York Times There are at least two Ralph Laurens. To the public he´s a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant. Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor´s rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that´s behind the designer´s chic façade.