Rebel Ideas : The Power of Diverse Thinking

Where do the best ideas come from? And how do we apply these ideas to the problems we face - at work, in the education of our children, and in the biggest shared challenges of our age: rising obesity, terrorism and climate change? In this bold and inspiring new book, Matthew Syed - the bestselling author of BOUNCE and BLACK BOX THINKING - argues that individual intelligence is no longer enough; that the only way to tackle these complex problems is to harness the power of our ´cognitive diversity´. REBEL IDEAS is a fascinating journey through the science of team performance. It draws on psychology, economics, anthropology and genetics, and takes lessons from a dazzling range of case-studies, including the catastrophic intelligence failings of the CIA before 9/11, a communication breakdown at the top of Mount Everest, and a moving tale of deradicalization in America´s deep South. It is book that will strengthen any company, institution or team, but it also offers many individual applications too: the remarkable benefits of personalised nutrition, advice on how to break free of the echo chambers that surround us, and tips on how we can all develop an ´outsider mindset´. REBEL IDEAS offers a radical blueprint for creative problem-solving. It challenges hierarchies, encourages constructive dissent and forces us to think again about where the best ideas come from.