A wide range of people - from consultants, coaches, executives to academics, authors, journalists and scientists - are also speakers today. Indeed, anyone with expertise, knowledge or the motivation can and should become a public speaker. But to become a successful speaker requires a certain savviness and understanding of what really oils the engine of the speaking world. Written by one of the world´s most in-demand business speakers, this book presents 10 essential rules to guide anyone who wants to launch themselves as a speaker. "Thou shalt wander the earth and do a hundred bad speeches", "Thou shalt prioritize exposure over fees", "Thou shalt build a product, not a persona", "Thou shalt seek the holy grail…of customer feedback" - this guide is the result of the author having done thousands of speaking gigs around the world and knowing the industry inside-out. Whether you intend to become a speaker in your own niche sector or want to travel the world speaking and spending only two weeks at home, this book contains proven strategies, smart advice and practical tips for turning your speaking ambition into a successful venture.