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Hooked : How to Build Habit-Forming Products

Kirjastus
Penguin Books
Autor
Nir Eyal
Nir Eyal reveals how successful companies create products people can´t put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal´s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
    Tarne 7 tööpäeva

      Hind:16,95 €

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      Spetsifikatsioonid

      Tootekood
      9780241184837
      Kirjastus
      Ilmumisaasta
      2015
      Mõõdud
      138 x 204 x 26mm
      Leheküljed
      256
      Ribakood
      9780241184837
      Lisamise aeg
      03.08.2022
      ISBN
      9780241184837

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