In a world of beige, sometimes it’s good to be purple! But how do you grab your audience’s attention in a world of 24/7 media and messaging and make your words stand out? Your ability to speak confidently in public, present engagingly in meetings and communicate authentically are essential skills for progressing your career or driving your business forward. A Way with Words gives you the strategies and tools to achieve just that, using the 5C methodology for crafting a killer message – whatever your communication method. Read this book and learn how to: • Evaluate your audience and create something your listeners will love • Develop your courage and confi dence as a credible communicator • Share important information concisely to hold your audience’s attention • Be yourself and connect with your listeners • Communicate creatively and make your message unforgettаble