Creative Design and Innovation: How to Produce Successful Products and Buildings

- Uses a wide range of real-world examples and cases from fields such as engineering, product design, fashion, interiors, architecture, art and film - Offers lessons for creatives, designers and innovators, including discussion on the creativity of individuals and groups, the processes of invention, design and innovation, and the characteristics of the products and innovations themselves - Clear presentation of information with text boxes, numerous colour illustrations, charts and diagrams.