This book explores China’s digital discourse and how the Internet influences social and ideological changes to the country’s political economy, within China’s historical context and through a variety of social and political actors. Analysing discourses as diverse as policy papers, addresses from the Xi-Li Administration, and speeches from CEOs of the dominant Internet companies in China, as well as those of Chinese Internet Users, this book illuminates the dynamics, complexity, and structural contradictions in China’s current network technology-enabled developmental path through the lens of ideology and discourse. The book proposes a multi-dimensional model to understand Marxist ideologies under capitalism, emphasizing the relevance of alienation, commodity fetishism, and reification in contemporary discussions of ideology and discourse. This insightful study offers fresh insights into Chinese digital discourse and will be of interest to upper-level students and scholars of communication studies, digital media, sociology, political science, and Internet and technology studies.