The Media Economy

Written in an accessible style, this textbook introduces students to the key concepts and theories related to the media economy. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. It assesses how media industries function across different levels of society and the key forces influencing media industries. This third edition offers a holistic global perspective of the role of media in the global economy and includes include examples from international markets such as Asia, Europe, and Latin America.