´Phenomenal ... The only theory I am aware of that attempts to explain broad patterns of human psychology on a global scale´ Coren Apicella, Washington Post Do you identify yourself by your profession, rather than your family? Do you consider yourself unique? Do you have personal goals? If so, perhaps you are WEIRD: raised in a society that is Western, Educated, Industrialized, Rich and Democratic. Unlike most who have ever lived, WEIRD people are highly individualistic, self-involved, control-oriented, nonconformist and analytical. They focus on themselves - their attributes, accomplishments and aspirations - over their social roles. How did WEIRD populations become so psychologically peculiar? What part did these differences play in the industrial revolution and the expansion of European power? And what do they mean for our sense of who we are now? Joseph Henrich, who developed the influential concept of WEIRD, explores the historical evolution of family structures, marriage and religion, and draws on leading-edge research in anthropology, psychology, economics and evolutionary biology to analyse how these institutions shaped the Western mind. Brilliant, provocative, engaging and surprising, The Weirdest People in the World will transform your understanding of how we behave. ´Illuminates a journey into human nature that is more exciting, more complex and ultimately more consequential than has previously been suspected´ Nature