This book introduces the non-specialist reader to the principal ideas, nature and purpose of social network analysis. Social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals achieve their goals. Social network theory maps these relationships between individual actors and has become hugely influential across the social sciences.
Assuming no prior knowledge of quantitative sociology, and avoiding technicalities, this book presents the key ideas in context through examples and illustrations. Using a structured approach to understanding work in this area, John Scott signposts further reading and online sources so that readers can develop their knowledge and skills to become practitioners of this research method. A series of Frequently Asked Questions takes the reader through the main objections raised against social network analysis. The new edition updates the overview of the discipline with more recent work and current research in sociology.