A sourcebook of highly original ideas for new retail environments that reflect the way contemporary makers do business?full of ideas for how best to market, display, and sell
Despite many predictions that the internet and e-commerce would kill brick-and-mortar, independent retail is far from dead. While big-chain retailers have suffered through lack of originality, new independent retailers are rapidly growing in number, rejuvenating neighborhoods across the world. Flexible, pop-up shops are becoming an increasingly popular and effective strategy not only for kickstarting new businesses but also for energizing established brands.
To catch the attention of busy customers passing by and to build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative?and can do so on a budget.
This timely book features the best and most beautiful independent retail spaces from around the world, which combine marketing savvy with interior design. Organized by themes?Props & Icons, Navigation & Choice, Journey & Discovery, Craft & Process, Edit & Abundance, Staging & Scenery, Highlights & Lowlights, Glimpses & Visions, Gestures & Details, and Digital & Graphic?the book presents a dazzling spectrum of case studies and offers highly imaginative and cost-effective solutions for this increasingly popular area of design.
About the Author
Lucy Johnston is a cultural trends commentator, writer, and curator. She was previously executive editor of the Global Innovation Report, and is the founder of The Neon Birdcage, a curation studio that creates pop-ups, brand experiences, exhibitions, seminars, and publishing ventures.