Information Rhetorics: Memetics and the Dream of Reverse Engineering Nature and Culture

Combining a rhetorical approach to the study of memes with profound philosophical concepts about information as a fundamental building block of existence, Information Rhetorics presents a framework for understanding the world through the lens of information transfer. Drawing from rhetorical theory, semiotics, philosophy of information, and communications studies, the author explores how information - defined not as static facts but as transmitted significance and value - flows through both animate and inanimate realms. He examines how specialised terminologies function across disciplines while connecting to vernacular understandings of information transfer. By positioning memes as a heuristic tool, the author creates an interdisciplinary framework that illuminates economics, spirituality, and social theory. This book will interest scholars, students, and researchers across disciplines, particularly those working in philosophy of information, rhetoric, semiotics, cultural studies and communication studies.