10th ANNIVERSARY EDITION OF THE SUNDAY TIMES NO.1 BESTSELLER
´Will transform your entire perspective´ THE TIMES
´A stirring call to revolutionise how we think about success´ DANIEL PINK, author of DRIVE
´Brilliant´ JAMES DYSON
What is the secret to success? Black Box Thinking.
Ten years on from its original publication, Black Box Thinking remains a game-changing manifesto for success.
In this special anniversary edition - featuring brand new material from Matthew Syed - his bold thesis that failure, far from being something to fear, is the secret to innovation and improvement feels more urgent than ever.
Packed with gripping case studies, eye-opening research, and stories from elite sport, cutting-edge medicine, aviation, business, and beyond, Syed shows how the most progressive individuals and organizations treat mistakes not as threats, but as tools for growth.
This is a book for anyone striving to do better. It will change how you think about failure - and show you how to turn it into success.
´Highly persuasive´ DAILY MAIL
´It highlights the need for a growth mindset in life´ RICHARD BRANSON
´A book that dares us to do better´ HOWARD JACOBSON