Celebrity Fashion Marketing: Developing a Human Fashion Brand

• Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field. • Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises. • Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.