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Celebrity Fashion Marketing: Developing a Human Fashion Brand

Publisher
Taylor & Francis Ltd
Author
Fykaa Caan,Angela Lee
* Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field. * Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises. * Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.
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      Спецификация

      SKU
      9781032007335
      Published At
      21.02.2023
      Pages
      130
      EAN
      9781032007335
      Created At (custom)
      07.02.2023
      ISBN
      9781032007335

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