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Furniture Marketing: From Product Development to Distribution

Publisher
Bloomsbury Publishing Plc
Author
Richard R. Bennington
Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.
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      Спецификация

      SKU
      9781501355745
      Published At
      24.01.2019
      Pages
      464
      EAN
      9781501355745
      Created At (custom)
      23.04.2019
      ISBN
      9781501355745

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