Маркетинг и продажа

Legends and Soles: The Memoir of an American Original

Sonny Vaccaro,Armen Keteyian

Conspiracy: A True Story of Power, Sex, and a Billionaire's Secret Plot to Destroy a Media Empire

Ryan Holiday

Ogilvy on Advertising in the Digital Age

Miles Young

City Branding: The Ghostly Politics of Representation in Globalising Cities

Alberto Vanolo

Influence, New and Expanded: The Psychology of Persuasion

Robert B. Cialdini

Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs

Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing

Constructing Building Integrity: Raising Standards through Professionalism

Luxury Brand and Art Collaborations: Postmodern Consumer Culture

Federica Carlotto

The Routledge Companion to Arts Marketing

Social Impact for Cultural Organizations: A Toolkit for Creating Change

Richard S. Andrews,Emilee Simmons

Social Impact for Cultural Organizations: A Toolkit for Creating Change

Richard S. Andrews,Emilee Simmons

Click Here

Alex Schultz

Cybernetic Circulation Complex: Big Tech and Planetary Crisis

Nick Dyer-Witheford, Alessandra Mularoni

Networking for Introverts: Convert Contacts into Contracts with the Power of Personal Chemistry

David Kean,Louisa Clarke

Trust, Media and the Economy: Mutual Relations

Mediating Sustainability in the Consumer Society

Artist Entrepreneurship for Life: Making Art Work for You

Diane R. Scott

Artist Entrepreneurship for Life: Making Art Work for You

Diane R. Scott

Organizing Eating: Communicating for Equity Across U.S. Food Systems

Entrepreneurial Cosplay: Creating Identity, Building Identity, Brand and Business Acumen

Executive Presence 2.0: Leadership in an Age of Inclusion

Sylvia Ann Hewlett

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Roel Stavorinus

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Roel Stavorinus

Money and Marketing in the Art World

Henrik Hagtvedt

Money and Marketing in the Art World

Henrik Hagtvedt

Sustainable Manufacturing: Concepts, Tools, Methods and Case Studies

S. Vinodh

Predictive Technology in Social Media

Sustainable Product Design and Development

Anoop Desai,Anil Mital

City Branding in Chinese Megacity Regions: Against the Background of Ecological Modernization

Haiyan Lu

Advertising in America: A Reference Handbook

Danielle Sarver Coombs

Media Ethics: Cases and Moral Reasoning

Clifford G. Christians,Mark Fackler,Peggy J. Kreshel,William J. Brown,Yayu Feng,Holly K. Overton,Kathy Brittain Richardson

Media Ethics: Cases and Moral Reasoning

Clifford G. Christians,Mark Fackler,Peggy J. Kreshel,William J. Brown,Yayu Feng,Holly K. Overton,Kathy Brittain Richardson

Premium by Design: How to Understand, Design and Market High End Products

Marco Bevolo,Alex Gofman

Branding and Product Design: An Integrated Perspective

Monika Hestad

Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

Alexander Manu

The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership

Ugesh A. Joseph

Brand Risk: Adding Risk Literacy to Brand Management

David Abrahams

Longer Lasting Products: Alternatives To The Throwaway Society

Universal Design: The HUMBLES Method for User-Centred Business

Francesc Aragall,Jordi Montana

Disruptive Business: Desire, Innovation and the Re-design of Business

Alexander Manu

The Future Designer: Anthropology Meets Innovation in Search of Sustainable Design

Michael Leube

The Future Designer: Anthropology Meets Innovation in Search of Sustainable Design

Michael Leube

The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance

Maria Morozova-Duthoit,David Kean

The Smart Advertising Book

Dan White

The Routledge Companion to Public Relations

The 10-Second Customer Journey

Todd Unger

Industrial Products: A Guide to the International Marketing Economics Model

Erdener Kaynak,Hans Jansson

The Unsold Mindset: Redefining What It Means to Sell

Colin Coggins,Garrett Brown

Wonder City of the World: New York City Travel Posters

Nicholas D. Lowry,Angelina Lippert,Tim Medland,Catherine Bindman

Hacked. The Secrets Behind Cyber Attacks

Jessica Barker

Design Your Business: A Creative Pathway to Transforming Ideas into Successful Products

Luca Iandoli,Kevin T. James

Hollywood Online: Internet Movie Marketing Before and After The Blair Witch Project

Dr. Ian London

Hegarty on Advertising. Turning Intelligence Into Magic

John Hegarty

I love it. What is it?: The power of instinct in design and branding

Turner Duckworth,Gyles Lingwood

Recycling and Lifetime Management in the Textile and Fashion Sector

International Perspectives on Museum Management: Looking Towards Desirable Futures

International Perspectives on Museum Management: Looking Towards Desirable Futures

Upgrade Culture and Technological Change: The Business of the Future

Adam Richard Rottinghaus

Fundraising Management in a Changing Museum World

Kate Brueggemann,Donna McGinnis

Fundraising Management in a Changing Museum World

Kate Brueggemann,Donna McGinnis

Organic Social Media. How to Build Flourishing Online Communities

Jenny Li Fowler

Content Marketing Strategy Harness the Power of Your Brand´s Voice

Robert Rose

Advertising Concept Book 3e: Think Now, Design Later

Pete Barry

Do Penguins Eat Peaches? And Other Unexpected Ways to Discover What Your Customers Want

Katie Tucker

Ethics for Engineers: A Brief Introduction

Anthony F. Bainbridge

CustomHer Experience. The Importance of Tailoring Your Brand Experience to the Female Consumer

Katie Mares

Selling Architectural Ideas

Tom Porter

The Guide to Earned Media. How to Use PR Strategies to Enhance Your Brand

Annie Pace Scranton

Food Crime: An Introduction to Deviance in the Food Industry

Matthew Robinson

Food Crime: An Introduction to Deviance in the Food Industry

Matthew Robinson

The Brand Named You

Evelin Org, Olesija Saue

Launch in 5

Will Russell

Time, Money, Freedom: 10 Simple Rules to Redefine What's Possible and Radically Reshape Your Life

Ray Higdon,Jessica Higdon

Celebrity Fashion Marketing: Developing a Human Fashion Brand

Fykaa Caan,Angela Lee

Celebrity Fashion Marketing: Developing a Human Fashion Brand

Fykaa Caan,Angela Lee

Technology, Business and the Market: From R&D to Desirable Products

John S. Sheldrake

Marketing Strategy for the Creative and Cultural Industries

Bonita Kolb

Marketing Strategy for the Creative and Cultural Industries

Bonita Kolb

The Sell

Fredrik Eklund with Bruce Littlefield

Two Beats Ahead

Panos A. Panay,R. Michael Hendrix

Employee Experience: Develop a Happy, Productive and Supported Workforce for Exceptional Individual and Business Performance

Ben Whitter

The Edge of Disruption: Ride the Wave of Digital Transformation

Sally Eaves

The Infinite Game

Simon Sinek

Indian Movie Entrepreneurship: Not just song and dance

Rajeev Kamineni,Ruth Rentschler

Indian Movie Entrepreneurship: Not just song and dance

Rajeev Kamineni,Ruth Rentschler

Virtual Competition : The Promise and Perils of the Algorithm-Driven Economy

Ariel Ezrachi

Digital Talent: Find, recruit and retain the people your business needs in a world of digital transformation

Matt Alder

Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

Robert G. Barnwell

Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

WINNER: How to Win Business Awards

Denise O'Leary

An Introduction to Applied Semiotics: Tools for Text and Image Analysis

Louis Hebert

The Handbook of Communication Training: A Best Practices Framework for Assessing and Developing Competence

An Introduction to Applied Semiotics: Tools for Text and Image Analysis

Louis Hébert

How To Have A Good Day : The Essential Toolkit for a Productive Day at Work and Beyond

Caroline Webb

Talk Like TED : The 9 Public Speaking Secrets of the World´s Top Minds

Carmine Gallo

The $100 Startup : Fire Your Boss, Do What You Love and Work Better To Live More

Chris Guillebeau

Avedon Advertising

Richard Avedon,The Richard Avedon Foundation,Laura Avedon

Design and Emotion

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release: Developing a Marketing Mindset from Concept to Release

Russell Schwartz,Katherine MacDonald