Otse lehe sisu juurde

The Structure of Multimodal Documents: An Empirical Approach

Kirjastus
Taylor & Francis Ltd
Autor
Tuomo Hiippala
This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.
    Tarne 3-6 nädalat

      Hind:68,49 €

      Jaga

      Spetsifikatsioonid

      Tootekood
      9781138548725
      Ilmumisaasta
      06.02.2018
      Leheküljed
      252
      Ribakood
      9781138548725
      Lisamise aeg
      23.04.2019
      ISBN
      9781138548725

      Kategooria Top 10

      Muud sama seeria tooted

      Viimati vaadatud