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Contemporary Radio Programming Strategies

Publisher
Taylor & Francis Ltd
Author
David T. MacFarland
This book, first published in 1990, offers an in-depth analysis of the `fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question `What do listeners really want from radio?'
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      Price:51,49 €

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      Specification

      SKU
      9781138215672
      Published At
      10.04.2018
      Pages
      211
      EAN
      9781138215672
      Format
      Created At (custom)
      11.04.2019
      ISBN
      9781138215672

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