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Humanizing Visual Design: The Rhetoric of Human Forms in Practical Communication

Publisher
Taylor & Francis Ltd
Author
Charles Kostelnick
This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers-in short, "humanizing" it. Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data. The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.
    Delivery 3-6 weeks

      Price:201,49 €

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      Specification

      SKU
      9781138071513
      Published At
      05.04.2019
      Pages
      304
      EAN
      9781138071513
      Format
      Created At (custom)
      15.04.2019
      ISBN
      9781138071513

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