Twenty-seven-year-old Nazeli "Ellie" Gregorian enjoys the prestige of her tech marketing job but is sick of the condescending Patagonia-clad tech bros, her micromanaging boss, and her ex-boyfriend, who she´s forced to work with every day. When Ellie´s lovingly overbearing parents ask her to attend PakCon-a food packaging conference in Chicago-to help promote their company and vie to win an ad slot in the Superbowl (no big deal), she´s eager for a brief change and a delicious distraction.
At the conference, she meets witty, devil-may-care Vanya Simonian. Ellie can´t believe how easy it is to talk to Vanya and how much they have in common-both Armenian! From the Bay Area! Whose families are into food! Their meet-cute is cut short, however, when Ellie´s parents recognize Vanya as the daughter of the owners of their greatest rival, whose mission (according to Ellie´s mother) is to whitewash and package Armenian food for the American health-food crowd.
Sworn as enemies, Ellie and Vanya must compete against each other under their suspicious parents´ scrutiny, all while their feelings for each other heat to sizzling temps.