Pattern Behavior: The Seamy Side of Fashion

McCall's Pattern Behavior couples the beloved vintage sewing patterns with captions that are droll, deadpan, and hysterically funny. Budding comedian Natalie Kossar began publishing her snarky cartoons on a Tumblr blog in 2015, and has since won the attention of Kat Harding at Jezebel, Paul Einlyng at Sweet Paul, and Dan Savage of Savage Love-along with thousands of enthusiastic followers. She has also won the support of the McCall's brand, who is opening their archives to Natalie to produce over 100 new cartoons for the book, as well as lending marketing muscle upon publication. McCall's Pattern Behavior's wry sense of humor will appeal to a wide swathe of readers, whether or not they remember the vintage McCall's patterns from their youth. Praise from blog fans: "I don't drink milk because it comes out of my nose when I read stuff as funny as Pattern Behavior." "I just spent approx. 20 min ugly cry-laughing over Pattern Behavior. My friend nearly had a hilarity-induced asthma attack." "I just discovered Pattern Behavior, died, and then died again because we finished them all. MOAR PLZ (sic)."