Screen Style celebrates the beautiful, stylish and often covetаble outfits and costumes featured in 50 iconic and diverse series of the small screen: from Mad Men to Call My Agent, Bridgerton to Empire. By organising the series into genres - Comedy, Coming of Age, Crime, Historical, Retro, Contemporary - the author shows how designers take different approaches when manipulating the latent power of dress to create convincing characters and enhance the experience of the viewer. She reveals how the characters themselves can become role models for what to wear, transforming actors into fashion influencers. The book is beautifully illustrated with over 250 screen stills, each accompanied by an extended caption, further demonstrating how TV series have helped to set the standard for fashion on and off screen.