Typography and Motion Graphics: The 'Reading-Image'

Typography and Motion Graphics: The 'Reading-Image'

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the `reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences-including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)-Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.
Shipping : 2-4 weeks
Quantity
€82.49
Apollo Club price: €78.37
Saadavus kauplustes

Last comments

Average rating missing (0 total voters)
5 stars 0
4 stars 0
3 stars 0
2 stars 0
1 star 0
Share your thoughts with other customers
Adding to Cart...
Adding to Wishlist...
Close
This is a required field.
Please enter 2 or more characters.
This is a required field.
Please enter 2 or more characters.
First name is not valid.
This is not an email address.
Email address is required.
This email is already registered.
This is not an email address.
This is a required field.
This is a required field.
This is a required field.
This is a required field.
Enter a valid password.
Please enter 6 or more characters.
Please enter 16 or less characters.
Passwords are not same.
Isikukood/reg nr. puudub.
Reg nr. puudub.
Firma nimi puudub.
There is already an account with this personal/company code
Invalid Estonian personal code
This is a required field.
Birthday field is not valid.
Email, identification code or password is wrong.