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E-Commerce Growth Strategy: A Brand-driven Approach to Attract Shoppers, Build Community and Retain Customers

Publisher
Kogan Page Ltd
Author
Kunle Campbell
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator,E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

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    Specification

    SKU
    9781398607989
    Published At
    2023
    Dimensions
    235x158x19 mm
    Pages
    336
    EAN
    9781398607989
    Language
    Format
    Created At (custom)
    22.08.2023
    ISBN
    9781398607989

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