Marketing and Sales

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

María Rodríguez-Rabadán Benito

Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions

Klaus Sommer Paulsen

Applying Entrepreneurship to the Arts: How Artists, Creatives, and Performers Can Use Startup Principles to Build Careers and Generate Income

Paula Landry

Applying Entrepreneurship to the Arts: How Artists, Creatives, and Performers Can Use Startup Principles to Build Careers and Generate Income

Paula Landry

Legends and Soles: The Memoir of an American Original

Sonny Vaccaro,Armen Keteyian

Teach to Sell: Why Top Salespeople Never Sell—and What They Do Instead

Dan Rochon

The K-Pop Content Strategy: Marketing Models for Creative Success

Dominique Falla

Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience

Cherniece J. Plume,Haoye Sun,Soomal Murtaza

The Art of Purposeful Engagement: Contemporary Approaches to Arts and Cultural Marketing and Communication

Samuel Cairnduff

The Art of Purposeful Engagement: Contemporary Approaches to Arts and Cultural Marketing and Communication

Samuel Cairnduff

Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing

Constructing Building Integrity: Raising Standards through Professionalism

Social Impact for Cultural Organizations: A Toolkit for Creating Change

Richard S. Andrews,Emilee Simmons

Social Impact for Cultural Organizations: A Toolkit for Creating Change

Richard S. Andrews,Emilee Simmons

Conspiracy: A True Story of Power, Sex, and a Billionaire's Secret Plot to Destroy a Media Empire

Ryan Holiday

Ogilvy on Advertising in the Digital Age

Miles Young

Influence, New and Expanded: The Psychology of Persuasion

Robert B. Cialdini, PhD

The Journey to a Personal Brand

Douglas Commaille

Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs

Luxury Brand and Art Collaborations: Postmodern Consumer Culture

Federica Carlotto

Click Here

Alex Schultz

Cybernetic Circulation Complex: Big Tech and Planetary Crisis

Nick Dyer-Witheford, Alessandra Mularoni

Networking for Introverts: Convert Contacts into Contracts with the Power of Personal Chemistry

David Kean,Louisa Clarke

Mediating Sustainability in the Consumer Society

Artist Entrepreneurship for Life: Making Art Work for You

Diane R. Scott

Artist Entrepreneurship for Life: Making Art Work for You

Diane R. Scott

Branding Berlin: From Division to the Cultural Capital of Europe

Katrina Sark

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Roel Stavorinus

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Roel Stavorinus

Money and Marketing in the Art World

Henrik Hagtvedt

Money and Marketing in the Art World

Henrik Hagtvedt

Supply Chain Management: Strategic Implementation in Manufacturing

Consumer Packaging Strategy: Localisation in Asian Markets

Huda Khan,Richard Lee,Polymeros Chrysochou

Sustainable Manufacturing: Concepts, Tools, Methods and Case Studies

S. Vinodh

Sustainable Product Design and Development

Anoop Desai,Anil Mital

Innovations and Social Media Analytics in a Digital Society

Marketing Fashion Third Edition: Strategy, Branding and Promotion

Harriet Posner

City Branding in Chinese Megacity Regions: Against the Background of Ecological Modernization

Haiyan Lu

Advertising in America: A Reference Handbook

Danielle Sarver Coombs

Media Ethics: Cases and Moral Reasoning

Clifford G. Christians,Mark Fackler,Peggy J. Kreshel,William J. Brown,Yayu Feng,Holly K. Overton,Kathy Brittain Richardson

Premium by Design: How to Understand, Design and Market High End Products

Marco Bevolo,Alex Gofman

Branding and Product Design: An Integrated Perspective

Monika Hestad

Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

Alexander Manu

The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership

Ugesh A. Joseph

How to Measure and Manage Your Corporate Reputation

Terry Hannington

Brand Risk: Adding Risk Literacy to Brand Management

David Abrahams

Longer Lasting Products: Alternatives To The Throwaway Society

Universal Design: The HUMBLES Method for User-Centred Business

Francesc Aragall,Jordi Montana

Disruptive Business: Desire, Innovation and the Re-design of Business

Alexander Manu

The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance

Maria Morozova-Duthoit,David Kean

The Smart Advertising Book

Dan White

Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

Jordan Belfort

The Routledge Companion to Public Relations

The 10-Second Customer Journey

Todd Unger

Industrial Products: A Guide to the International Marketing Economics Model

Erdener Kaynak,Hans Jansson

Projecting Enthusiasm: The Key to Dynamic Presentations for Professionals

Robert T. Tauber

The Unsold Mindset: Redefining What It Means to Sell

Colin Coggins,Garrett Brown

Wonder City of the World: New York City Travel Posters

Nicholas D. Lowry,Angelina Lippert,Tim Medland,Catherine Bindman

Hacked. The Secrets Behind Cyber Attacks

Jessica Barker

Luxury Brand and Art Collaborations: Postmodern Consumer Culture

Federica Carlotto

Design Your Business: A Creative Pathway to Transforming Ideas into Successful Products

Luca Iandoli,Kevin T. James

Hollywood Online: Internet Movie Marketing Before and After The Blair Witch Project

Dr. Ian London

Belstaff: Our First 100 Years

Charlie Porter,Jodie Harrison

Hegarty on Advertising. Turning Intelligence Into Magic

John Hegarty

I love it. What is it?: The power of instinct in design and branding

Turner Duckworth,Gyles Lingwood

Recycling and Lifetime Management in the Textile and Fashion Sector

International Perspectives on Museum Management: Looking Towards Desirable Futures

International Perspectives on Museum Management: Looking Towards Desirable Futures

Upgrade Culture and Technological Change: The Business of the Future

Adam Richard Rottinghaus

Leave Your Mark. Land Your Dream Job, Kill It in Your Career, Rock Social Media

Aliza Licht

Marketing Skills in Practice: Developing a Successful Marketing Career

Linda Anne Barkas,Yvonne Dixon-Todd

Marketing Skills in Practice: Developing a Successful Marketing Career

Linda Anne Barkas,Yvonne Dixon-Todd

Marketing Strategy for Museums: A Practical Guide

Christina Lister

Marketing Strategy for Museums: A Practical Guide

Christina Lister

Fundraising Management in a Changing Museum World

Kate Brueggemann,Donna McGinnis

Fundraising Management in a Changing Museum World

Kate Brueggemann,Donna McGinnis

The Routledge Handbook of Catalysts for a Sustainable Circular Economy

Organic Social Media. How to Build Flourishing Online Communities

Jenny Li Fowler

Content Marketing Strategy Harness the Power of Your Brand´s Voice

Robert Rose

Advertising Concept Book 3e: Think Now, Design Later

Pete Barry

Do Penguins Eat Peaches? And Other Unexpected Ways to Discover What Your Customers Want

Katie Tucker

CustomHer Experience. The Importance of Tailoring Your Brand Experience to the Female Consumer

Katie Mares

Selling Architectural Ideas

Tom Porter

The Guide to Earned Media. How to Use PR Strategies to Enhance Your Brand

Annie Pace Scranton

Food Crime: An Introduction to Deviance in the Food Industry

Matthew Robinson

Food Crime: An Introduction to Deviance in the Food Industry

Matthew Robinson

The Fundamentals of Fashion Filmmaking

Nilgin Yusuf

Launch in 5

Will Russell

To Boldly Go: Marketing the Myth of Star Trek

Djoymi Baker

Celebrity Fashion Marketing: Developing a Human Fashion Brand

Fykaa Caan,Angela Lee

Celebrity Fashion Marketing: Developing a Human Fashion Brand

Fykaa Caan,Angela Lee

Time, Money, Freedom: 10 Simple Rules to Redefine What's Possible and Radically Reshape Your Life

Ray Higdon,Jessica Higdon

Cultural Mediation for Museums: Driving Audience Engagement

Corporate Brand Design: Developing and Managing Brand Identity

Mohammad Mahdi Foroudi,Pantea Foroudi

Corporate Brand Design: Developing and Managing Brand Identity

Mohammad Mahdi Foroudi,Pantea Foroudi

Ethics for Engineers: A Brief Introduction

Anthony F. Bainbridge

The Business Survival Kit: How to get ahead without losing out on love, life and happiness

Bianca Miller-Cole,Byron Cole

Marketing Strategy for the Creative and Cultural Industries

Bonita Kolb

Technology, Business and the Market: From R&D to Desirable Products

John S. Sheldrake

Marketing Strategy for the Creative and Cultural Industries

Bonita Kolb