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The Guide to Earned Media. How to Use PR Strategies to Enhance Your Brand

Publisher
Kogan Page
Author
Annie Pace Scranton
Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it´s more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.
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      Specification

      SKU
      9781398611054
      Publisher
      Published At
      2023
      Dimensions
      234x157x10 mm
      Pages
      256
      EAN
      9781398611054
      Language
      Format
      Created At (custom)
      22.08.2023
      ISBN
      9781398611054

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